1. Learn
Why your AI keeps producing beige, and what a system does that a chat doesn't. The part everyone skips.
Your AI Studio
Teach AI your brand. Then put it to work.
A live room where small business owners, in person in Cape Town or online, build a Claude system that writes, plans and designs in their own voice. You leave with it running, not with notes you’ll never open.
Your Brand Blueprint · your marketing team · your art director · your pain-point skill · your planning skills ·
But I’m not technical
You don’t need to be. Nobody writes code, nobody sets up an automation, nobody touches an API.
You answer questions about your business, in your own words, and Claude does the building. If you can write a caption and follow a recipe, you can do this.
The people who struggle aren’t the non-technical ones. They’re the ones who never say what they actually want.
The Sunday you keep losing
You use AI most days. You ask it for a caption, it hands you something that could belong to any business on earth, you rewrite it from scratch, and you wonder why you bothered.
So you’ve saved the prompts. Followed the accounts. Bought the course and made it to module three.
The folder of things you’re going to get to one day keeps growing, and the work still lands on your desk on a Sunday.
The gap isn’t effort, and it isn’t intelligence. It’s that you’ve been having conversations with AI instead of giving it a system to work from.
How it works
1. LEARN
Why your AI keeps producing beige, and what a system does that a chat doesn’t. The part everyone skips.
2. BUILD
The core skills, built around your business, in your own account. Demo, then you do it, with someone next to you when it breaks.
3. CONNECT
A room of people running businesses like yours. Then a list that keeps you current afterwards, because Claude changes and your files shouldn’t rot.
Grab your seatSTOP CHATTING.START BUILDING.
Teach AI your brand, then put it to work. A live room where small business owners, in person in Cape Town or online, build a Claude system that writes, plans and designs in their own voice.
You leave with it running, not with notes you'll never open.
You don't need to be technical.
Nobody writes code, nobody sets up an automation, nobody touches an API.
You answer questions about your business, in your own words, and Claude does the building. If you can write a caption and follow a recipe, you can do this.
The people who struggle aren't the non-technical ones. They're the ones who never say what they actually want.
You use AI every day.
It still sounds
like a robot.
You ask for a caption. What comes back could be any business on earth, so you rewrite the whole thing and wonder why you bothered.
So you save the prompts. Follow the accounts. Buy the course, reach module three, drift off.
The folder of things you'll get to one day keeps growing. The work still lands on your desk on a Sunday.
It was never your wording. You've been chatting with AI, when what it needs is a system to work from. That's the whole gap, and it closes faster than you'd think.
How the course works
2. Build
The core skills, built around your business, in your own account. Demo, then you do it, with someone next to you when it breaks.
3. Connect
A room of people running businesses like yours. Then a list that keeps you current afterwards, because Claude changes and your files shouldn't rot.
The takeaway
The takeawayWhat you leave with
By the end you've got a working set of skills, built around your business and running in your own account. Real tools, not a folder of notes.
The Skills and brand files are built in the sessions, around your own business, so your voice, your look and the way you work are baked in. They come out knowing you, and they stay yours.
Grab your spot- 01Your business context and brand files, the foundation everything else is built on.
- 02Your Brand Blueprint, your brand's source of truth, built from your own words.
- 03Your Marketing Team, nine roles, trained on your business.
- 04A skill built for your single biggest pain point, whatever eats your week.
- 05Your Art Director, for images that hold your look.
- 06A Quarterly Planning skill, for mapping the next three months.
- 07A 90-Day Launch skill, for putting a new product or business out.
About this skill
What your Brand Blueprint does
The one every other skill reads from. It learns how you sound from your own writing, then holds everything you write to that, without being asked.
Voice
It sounds like you
It reads your voice and rules before it writes a word, so everything lands in your words, not in beige AI.
Always on
Never summoned
It runs on everything you write and holds the line in the background.
Quality
It strips the AI tells
Every draft gets checked against a banned list of the words and tics that read as generated. Gone before you see them.
Truth
It won't make things up
No invented stats, clients, prices or dates. If a fact is missing, it asks you.
Range
One voice, everywhere
A client email, a caption, a bio, a proposal intro, all recognisably you.
Judgement
It handles the awkward ones
Late payment, scope creep, a price conversation, drafted calm, with the stakes flagged before it sends.
Limits
It knows what it isn't
It writes. It doesn't invent your strategy or your design. The thinking stays yours.
Yours
Built from your own words
It learns your voice from real writing you paste in, so it matches how you actually talk.
Vibe check
This is you:
- You run a small business and you do most of it yourself
- You use AI already and you're stuck at the chat box
- You care how your brand looks and sounds, which is why generic output makes you wince
- You've bought a self-paced course and never finished it
- You want to market consistently without hiring anyone
Not a fit:
- You want someone to do your marketing for you. This teaches you to do it.
- You're looking for hacks and viral prompts. This builds one system, properly.
- You've never opened an AI tool. Go and play for a week first, then come.
Two ways to join
Same course, same hours. Take it in person in Cape Town over two half-days, or online over five Tuesday evenings. Pick the one that works for you.
In-Person Workshop
TWO HALF-DAY
WORKSHOPS
CAPE TOWN
9AM – 1:30PM
It's one in-person workshop across two mornings, and you need to attend both. Limited seats.
Book a seatOnline Sessions
FIVE TUESDAY
EVENINGS
ONLINE
6PM – 7.30PM
One and a half hours, every week, over five weeks. Homework each week to test out your skills.
Book a seatYour host
Hi, I'm Julie
I'm not an AI person who learned design. I'm a creative director and business owner, twenty years in branding, who got into AI early and worked out how to actually use it in the day-to-day of running a studio.
That's the difference, and it's a big one. Everything I teach comes from real client work. None of it is theory. The ideas, the taste and the judgement stayed mine. AI just took the grunt work off my plate.
Now I want to show you how easy it is to do the same in your business. That's the whole reason I built this.
Join the
waitlist
Put your name down and you'll be first in line when the next round opens.
Email us
info@juliesol.comQuestions
Do I need to know how to code?
No. Nobody writes a line of code. You answer questions about your business and Claude builds from your answers.
Do I need to pay for Claude?
Yes. You'll need a paid Claude account for what you'll be building. It isn't included in the course price.
What if I've never used Claude, only ChatGPT?
That's fine and it's most people. Claude is what we build in, and the first part covers getting you comfortable in it.
Is this AI course good for beginners?
Yes, and most people who come are. You use AI already but have never got past the chat box. We start by getting you comfortable, then you build.
Do I need to be in Cape Town to do this?
For the in-person workshop, yes, it runs in Claremont over two half-days. The five-week course is live online, so Joburg, Durban and anywhere else can join.
How is this different from a free AI course on YouTube?
You leave with a working system built around your own business, not a folder of tutorials you will get to one day. A set time, a small room, and someone next to you when it breaks.
Can I really get AI to write in my brand voice?
That is the whole point. You build a Brand Blueprint from your own writing, and everything Claude makes for you reads from it.
Is there homework?
Yes, and it matters. The most important piece of homework will take you about an hour, and will be given to you at the end of day one for you to fill out for your next session. It's a brief about your business and some samples of your own writing.
What do I actually leave with?
Your own Brand Blueprint skill, a marketing team skill and an art director skill, all running in your Claude account, plus your planning and launch builders and the master files behind them.
Does this work if my brand is a bit of a mess?
Yes, and this is usually the moment it stops being a mess. The brief asks the questions you've been avoiding.
Can I send someone from my team instead?
Yes. Send whoever writes the content. If that's you, it's you.
Which one should I do?
The workshop if you'd rather get it done fast and you can clear two half-days. The five-week course if you can't clear two half-days, or you'd rather have a week to practise between each piece. Same build, same price.
What's your refund policy?
Full refund up to 14 days before. After that you can send someone in your place. Nothing inside 7 days, because the room is already booked.
Will it be recorded?
The workshop isn't recorded, it's a room and it works because everyone is in it. The online sessions are recorded, and the replays don't expire.
The laptop check
Bring a laptop you can install software on. Not a work machine with locked-down admin rights, and not an iPad.
Mac
macOS 12 or newer
8GB RAM
5GB free
Windows
Windows 10 or newer
8GB RAM
5GB free
You'll need a Paid Claude account for what you'll be building. I'll send the setup list with your pre-work.
It's time to stop chatting and start building.See you there!
Julie